Discover the blast of ice cold freshness with HUGO ICED, designed for the modern urban man. Revitalizing iced mint leaves will awaken your senses, wild tea aromas will invigorate your soul while the vetiver will empower your confidence and masculinity. The true power of freshness lies within this sleek chrome flacon, with its cap conveniently strapped on for the man on the move. This is a fragrance for the explorer. A sensory explosion for the man looking for ultimate freshness, in the heat of the day or night. HUGO ICED as fresh as ice, as strong as steel! HUGO is a German premium fashion brand that stands for progressive looks and an edgy, urban attitude. The brand combines these qualities with its roots in traditional tailoring, fusing classic sartorial art with fresh shapes and creative details.