After the successful signature perfume launched in 2009, Kim Kardashian presents her new fragrance named Gold in 2011. Gold is a luxurious, rich and opulent fragrance highlighted by the tagline that claims it to "Transcend Ordinary". "Gold is a luxury that stands the test of time, a universal symbol of sophistication and glamour. Like a stunning piece of precious jewellery, Gold lends everyday style a surge of seductive sparkle and timeless beauty.", says Kim. The fragrant composition of Gold, intended for hot summer, begins with a rich burst of bergamot, grapefruit and pink pepper. The heart includes a floral bouquet of jasmine, tender rose and dewy violet. The addictive base blends patchouli, sandalwood, amber and creamy benzoin, all wrapped in an elegant and warm veil of musk.